Rita Ashley, Career Coach. Field tested advice for executives.

People have asked me if the statement is just a marketing pitch.   How is that possible, especially with the economy collapsing all around and Intel and Sun and even Microsoft have had and will have massive layoffs?

It isn’t rocket science.  I am selective about the clients I accept.  I look for chemistry, commitment and a willingness to learn.   I discover these traits by listening to their description about their circumstance, their needs and what they feel is the right solution.

I screen for candidates who grasp the value of a job search coach to land their six figure job; they see the fee as reasonable compared to an extended search.  They are people who know if they continue to use methods they have been using, they will continue to get the same results; no interviews or jobs.

Candidates  I accept for coaching want to learn to expand their network, to get their network to give them what they need.  They are willing to learn to conduct an excellent interview because they are prepared in a way they have never prepared before.  Clients are eager to overcome obstacles to their job search such as age, a bad reference and even shyness. They appear to be tough enough to handle our mock interview often called the toughest interview clients have ever had.

Questions I ask reveal their relationship to reality.  When I make a few suggestions, I listen to  their response.  Are they defensive?  Argumentative? Or do they present their opinions in a calm and professional manner?

I understand when a prospect talks too much, that is a correctable behavior.  I even accept the anger and frustration unemployment perpetuates.  I listen to see how they take responsibility for their decisions, their career and their successes.  Are they willing to move on?  My style is very direct and I don’t hide it.  If my style provokes their ire, or if they become taciturn, I try one more time, but if the chemistry isn’t right, I decline the opportunity to coach.

You can see, I prequalify my clients to assure our mutual success.  And that’s why I can safely say, all clients who follow my advice get the jobs they want.

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