Rita Ashley, Career Coach. Field tested advice for executives.

Landing $100,000+ jobs can often take about six months. The amount of time is less important than what occurs in that time. To be extremely effective your networking activities objective is to rise above the competition with outstanding messaging, industry presence and recognized expertise. Get started by a review of the basics. Be critical and perhaps ask a colleague to evaluate your efforts.

Are all the basics handled in the classiest way possible?

1. An executive summary that addresses exact needs of the prospective employer based on your research or knowledge of the job description
2. Emails that ask for only one thing with a specific call to action or request
3. You use news feeds as a resource to find leads and connections
4. Your world class elevator pitch generates questions and requests for your business card
5. You wear a well fitted suit to all networking events and interviews?

When you are unemployed and are in job search mode you can commit to it. A proper job search requires a minimum of five hours a day in networking, researching, meeting and planning.

To optimize your time and efforts, create a job search budget that includes a proven Job Search Coach. A good coach can make the difference between a salary and prolonged unemployment, so consider the value of earning even one more month’s salary. Choose a job coach who can assist with excellent networking coaching and messaging including a specific resume for each opportunity.

Job Search today is a shell game; companies are not advertising and most deplore use of job boards. Jobs are discovered by networking because employers are fragile; they need to know the people they hire are part of their community in order to hedge their bets.

Amp up your networking techniques.

1. Go to industry conferences.
2. Pay the tariff to attend trade shows.
3. Blog on topics on which you are an expert.
4. Answer questions about strategic topics on other people’s blogs.
5. If you are a $100,000+ executive, buddy up with others who are also in job search mode.
6. Share leads, encourage one another and stay focused.
7. Talk to people who have a job like the one you want; ask them to refer people to you when they are contacted about jobs.
8. Become a known face at networking events, don’t just go occasionally.

The name of the game is exposure, accessibility and expertise. The more people see you, see your name or hear from you with targeted links and articles, the higher the probability you will be thought of when that next $100,000+ job opens up. Don’t be a hit and run executive. Make your presence known and expected.

For more detailed networking guidance, “Networking Debugged” is available.

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