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Too much job search advice

By admin, February 24, 2009 7:05 pm

It seems everyone is ready to offer job search information. The quality varies and the wary job seeker is hard pressed to understand how to compare conflicting advice. I say to them, Consider the source. Always read the bio or about page before accepting advice.

Is the adviser an employment professional? Have they years of experience offering help? Just conducting their own search doesn’t qualify anyone because their sample of population is too small. Their advice doesn’t generalize well.

Look for advice from people who have been in the job search trenches for years; those are the people whose advice you can trust.

Forget the competition

By admin, February 21, 2009 1:52 pm

A common way high income candidates sabotage their job search is to focus on the competition.  You can’t change your own credentials and worrying about what others bring to the party is useless.  Hiring decisions are made by people who hire people.

It is not always the person with the best resume who gets the job.  It is the person who conducts a good interview, shows they are enthusiastic about the company, the products and the challenges, and the person the interviewers feel is the best fit.

You can’t know what the interviewers are thinking and you can’t know how other candidates interview.  Without that data, you are stressing about intangibles.

Write a compelling resume Objective to land interviews

By admin, February 15, 2009 4:40 pm

Your resume Objective is the promise* you make to future employers

If you are a six figure income job seeker, every word you use to describe your background is a marketing opportunity.  The resume Objective section is required to entice the hiring authority to read your employment history.  It sets the hook and tells readers what to expect and why reading on is a good use of their time.

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Greg Demming, VP Sales with a comprehensive resume says, “As a reader of thousands…no, let me rephrase. As a skimmer of thousands of resumes, and a reader of hundreds I would suggest you find a coach to seek out help. Not one of those factories that promise to rewrite and distribute your resume. The resume has to spark curiousity, interest and a desire to find out more. The Objective is just the start.”

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Use your Objective to form the basis of your resume; prove your Objective in each bullet.  If the entry doesn’t work to prove your promise, it doesn’t belong on the resume.

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To write an excellent resume Objective you must first know the job description or at least the top priorities for the position.  Aim your Objective at satisfying the most important need.

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Most resume Objectives are generic and therefore a waste of space.  The hiring authority is always looking for someone who stands out from the crowd so reading a statement with no supporting data isn’t especially effective.  Below are sample resume objective examples:

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Poor:

Objective:  Director of Marketing position where I can continue to grow and provide excellent leadership.

Better:

Objective:  Provide marketing leadership to bring new wireless products and services to an expanding audience.

Best:

Objective:  Expand and enhance wireless product line offerings and target markets through customer polling, research, franchise efforts and web site enhancement.

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The ‘best’ resume Objective above answers the question, “What can you do for me?”  It encourages the reader to discover how you have succeeded in enhancing product lines, polling customers and web site enhancement.  You have told them what to look for based on their needs and they will read on.

*Special thanks to Shivonne Byrne, Director of Brand & Content; Microsoft, my go-to person on branding, for characterizing brand as promise.  I stole the concept for the elevator pitch and resume Objective because they express your brand.

For more field tested advice to create your best resume, purchase:  Job Search Debugged, second edition.

Ageism? Over 50 doesn’t mean you can’t get a good job

By admin, February 13, 2009 3:10 pm

Is it ageism?  or my attitude?

Is this your plight or is it an excuse? “I am over 50 and fear I am overlooked because the hiring authorities want someone younger.”

Challenge: “I read about ageism and feel certain the reason I am not getting job offers is because of my age. I am a of the boomer generation and I wonder how others find work?”

Solution: With any luck, every one you approach will be fifty years old some day.  Six figure executives and technology leaders with vast experience often take themselves out of consideration by their own hand.  Look around.  There are many ‘gray hairs’ working in all manner of positions and companies.  Why not you?

Often the reason older professionals are passed over has nothing to do with age.  They simply jump to that conclusion.  If you are invited to interview, chances are the employer already knows you are not fresh out of college.  They saw something of value in your resume and invited you to interview so you could prove why they should hire you. That is what interviews are for.

It behooves older candidates to review every aspect of their job search including their interview style, to assess areas that can be made more compelling.  Ultimately people are hired because of what they can contribute to the bottom line.  Refine your message.

Invite a younger, trusted friend to interview you using a video recorder for later review.  Dissect every part of the interview including attire and body language.  It is my experience that older candidates often create their own ageism issues by being patronizing, impatient, and dismissive or even conciliatory or apologetic.  Be very critical of your interview style.  Be self confident but not arrogant.  As an example: Never, ever say, “Oh, that’s easy, I solved that problem,” or similar responses that dismiss the importance and difficulty the interviewer tries to convey.

If you can vet companies prior to presenting your credentials, research the diversity of the team.  If you see many ethnicities, both genders, people of various sexual identities and a variety of ages, you are likely to be considered for what you do and not excluded because of age.

The most effective means by which to overcome the age issue is to be introduced to the hiring authority by someone whom they value.  Focus your networking on these people.

A long-time colleague contated me this week.  He is 62 (and looks it) and has three six figure+ job opportunities from which to choose.  How did this happen?  Because he is highly visible in his niche and has maintained connections with key players.  When he decided to leave his employer of ten years, his phone just started ringing. No ageism issues in his job search.

Continuing your career after 50+ is a career development issue, not just something you can pay attention to the instant you need a new job.  Sure, there are many techniques you can use to help in your current search, but to be on the safe side think about career, not just job.

Often the over 50 professional is greatly advantaged by employing a job search coach.  There are so many aspects of the job search that can use a tune up and refinement.  It is often a case of ‘you don’t know what you don’t know’ and a coach can enlighten you and offer course corrections.

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Read, “Job Search Debugged” for advice on creating a compelling job search.

Listen to my podcast on overcoming the age issue.

Where do I start my job search?

By admin, February 12, 2009 3:39 pm

Get control over your job search

“I am overwhelmed by the prospect of an unplanned job search.  I was laid off.  I am used to being recruited and this layoff has me stumped about where to start.”

Solution: One of the hardest hurdles for 6 figure income executives to scale in a job search resulting from a layoff is re-asserting control over your career.  Your first step is the creation of a ‘go/no-go‘ list that describes what you absolutely must see in a new employer/position to consider it a prospect.  Once you establish your boundaries, it helps you focus on only those companies/positions that can provide you with what you need for success.

Good news for job seekers, there are jobs to be had

By admin, February 9, 2009 4:10 pm

So much gloom and doom. Are you fed up hearing about layoffs and unemployment?  Well, it makes good media fodder.  It’s not especially compelling to write headlines that say, “Jobs Available at Many Companies,” or “Ten people hired at Amazon.com,” or “Costco expands IT.”  But it is true. Link to lists of companies that are hiring.

The good news is, your experience and talents are no less impressive just because you are unemployed.  You didn’t lose your expertise, abilities or connections when you lost your job.  The only thing missing is an arena in which to perform.

Even better news, companies that have layoffs or a freeze on hiring, still have job openings.  Yes, they are hard to find, but many companies have critical hiring needs.  You learn about them  by creating alerts to companies for whom you want to work.  Monitor their websites and news feeds.  Then look to your network for connections to the hiring authorities.

More good news:  Companies need the same jobs done regardless of the economy.  Marketing still needs to create ads and PR.  Development still needs to get products out the door, and those bugs don’t find themselves.  Confine your job search to critical needs within your targeted companies and you might surprise yourself with interviews.  Consider temp or consulting gigs; they often transition to full time when budgets allow.

And the best news is when so many people are hurting, more people are willing to help.  If you know how to ask for help with the right message, you are bound to get what you need.  Persistance helps.

There are ways to outstrip the competition.  One, of course, is hire a job search coach to use the best possible job search techniques.  Another is to use all the digital job search methods at your disposal, including LinkedIn.

The best way to land a new job is to microtarget the needs of your desired employers.  Again, it is all about messaging.

Perhaps you have good news to share.  Please leave comments so others will know; it is not all gloom and doom.

Be nice to recruiters or they will hurt you

By admin, February 2, 2009 3:17 pm

The nature of the beast

A seldom anticipated aspect of dealing with recruiters is they know things you don’t think they can possibly know.  It is highly likely you are not the only person with whom the recruiter has spoken from any of your previous employers.   It is safe to say any recruiter who serves a specific niche’ occupation is wired into the gossip and rumor mill of same.  Warning:  Don’t take credit for things you didn’t do.  Take credit for the mistakes and poor decisions.  Chances are the recruiter will find out via the informal network or already knows.

When you talk to a recruiter, you are talking to the business community at large.  When your name comes up for searches or even polite conversation, comments will be made.  It behooves you to manage your relationships with recruiters as though you plan to be part of that community in good standing for the duration of your career.

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