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Category: Resume Advice

Age getting in the way of landing a job?

By rashley, March 7, 2010 7:02 pm

Other’s over 50 are gainfully employed, why not you? What did they do that you didn’t?

Over 50 and looking for work can be traumatic. You are told you are overqualified, won’t fit the culture or just overlooked.

Don’t let age discrimination get you down. Look around. Many people with a bit of grey in their hair and long tenure in the workforce are employed in terrific jobs and valued as members of the business community.

The gorilla in the closet: Please, don’t shoot the messenger on this one. One of the most career-limiting aspects of a job search is your appearance; your energy level and fitness. Employers won’t tell you this, but they rule you in or out almost immediately upon seeing you in person.

If your posture is poor and you are out of breath with normal exertion, it is hard for hiring authorities to see you as hireable. It isn’t about insurance premiums, it’s about stamina and ability to keep up.

If you are overweight, dress to minimize. Men, wear braces to keep your britches from lingering under your belly. Make sure your shirt passes the two finger test.

Women, stay away from loose fitting boxy clothing that masks your curves. Chose instead tailored clothing that has darts and allude to a waist. Watch that hems are just a bit below the knee and be careful how you sit. If a you wear slacks, view yourself in a three way mirror to see if the butt is too tight or sags. Take special care with undergarments and consider shapewear if appropriate.

Overcome ageism with long term planning and short term course corrections.

Branding: Your personal brand is an identity and the story that it tells; it is the promise you make to future employers about what they can expect from you.  An exceptional brand, like a custom wedding dress, is created specifically for its owner and with a particular purpose in mind.

Do you know what your brand is? Are you Superman or Clark Kent. You can’t be both. Chose a competency that distinguishes you from your peers and exploit it. What is your internal brand? Get known internally (current employer) and externally (the business community).

One of my clients, a 48 year old woman, wants to make sure she always has career options. She was known for her efforts in her field and leveraged that to become known globally. Her white papers are often quoted and she is frequently interviewed for podcasts. She is a keynote speaker, an active blogger and has a rolodex of all the shakers and movers in that domain. She reaches out to colleagues and assists them when they have questions about how to sell the concepts internally. Her generosity among her peers is noteworthy. She doesn’t have to look for a job. Jobs come to her.

Another became known for successfully implementing the Agile development methodology without missing any deadlines. He is now the go-to guy on things Scrum and Agile. He took this experience to the blogosphere. He answers questions on other blogs and belongs to LinkedIn groups Agile related. Recruiters and hiring authorities contact him monthly. He built a brand that will reap career rewards well beyond his initial success.

Networking: If you want to overcome ageism, get an introduction to the hiring authority from a respected peer of the employer. Introductions from a respected peer is the oldest and most trusted way to hire executives. If the Vice President of development introduces you to the CTO of the company you want to work for, you will get face time.

Don’t know anyone who can introduce you? Ask the most senior person you know how they would get connected to the hiring authority. Use that company or person as an example and ask if they know others like that. You might be surprised to discover they can help in ways you didn’t expect.

Social Networking: Used sparingly, social networking sites can be useful for creating bonds to people you’d not normally meet. LinkedIn is a business networking site and provides tremendous opportunity to become known to your peers.

Use the groups to ask and answer questions. Be conscious of your brand and participate where it makes sense. Contact people who appear to have the connections and expertise you are interested in. Get to know them, share links, book suggestions and such. Don’t assault them immediately with requests for help in your job search.

Use Twitter and Facebook judiciously. Connect with people and maintain a professional demeanor at all times. Don’t mention what you ate for dinner or the long run you took. Share links, ideas and encouragement. Use these sites to grow friendships. Once you have established bonds, you might mention your job search or people to whom you need introductions. If you do so immediately, you will quickly lose your followers.

Fix your resume: If your resume begins, “30 years experience leading successful teams to produce quality products,” or some other comment that leads with the number of years of your experience, delete it. Employers care about the last three years and what you accomplished, what contemporary solutions you can bring to their company, not history.

What to wear: Wear a very nice, well-fitted suit. Buy a new one if you have to. There is no substitute for a stunning first impression that shows respect for the interview process. It is likely you will be ribbed for it and some comments will be made, the point is clear, you are a serious candidate for the job.

The argument that no one in the company wears a suit is thin. They aren’t interviewing for a job. And nothing stresses age more than someone over 50 trying to dress like a 30 something. Strut your professionalism proudly.

Fix your attitude: If you have been looking for a job for a while and you suspect your age may be limiting your opportunities, it is natural to feel anger and resentment. But you must check it at the door. The interviewer you are about to face is the exact opposite so give that person the benefit of the doubt.

The person interviewing you saw something compelling in your resume and/or responded well to the introduction from a peer. The hiring authority knows you are not a spring chick and still wants to consider you for the job. Now, prove them right.

Avoid giving a history lesson. The interviewer wants to hear about your adaptability to new techniques, processes and solutions. Listen to their priorities and give contemporary examples and outcomes that relate. Don’t preach, give philosophy or lecture.

Ask what has worked before, what metrics they will use for success and refrain from saying anything generic. “I have seen that many times before” is not useful information. “When I solved this last year we xxx. It seemed to work because it increased traffic 50%.” Always mention an outcome for any example you use.

If you implement the advice above, you will rise above the competition and increase your chances of being considered for a job regardless of your age.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

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More links on Age discrimination:

Listen to Peter Clayton’s Total Picture Radio podcast with Rita. “Overcoming the ‘grey ceiling.’

Rita’s website for books, blog and coaching information
Solutions to Ageism
Employers Point of view on Ageism
Overqualified? I just want a job.
What keeps you from getting hired? Ageism or attitude?

Combat Ageism. Articles and posts.

Rita Ashley is a career and job search coach for executives. In the last two years, 98% of her clients, even those over fifty, obtained their goals within six months. Is it your turn? For more support, consider career and job search coaching.

Read “Job Search Debugged” for clear and field tested advice to create a compelling job search.

Follow me on twitter.

Links to love

By rashley, February 2, 2010 6:14 pm

Stalled out on your job search?  Here are a few links that discuss issues and advice you can use to get the ball rolling.

Do you smoke? Do you know how it affects your career?

Why do companies post executive jobs on job boards?

Are you really overqualified or do you just not know how to work the system?

Can you learn to interview better?

Do you know a proper metric for a good Job Search Engine (NOT job board).

Here’s where you can find links to research tools.

Fed up with recruiters who misbehave?

Great beginnings require planning

By rashley, December 30, 2009 12:17 am

TAKE CHARGE OF YOUR JOB SEARCH FOR 2010

2010 can be your best year ever.  All it takes is good planning.  Ok, and some luck and the stars aligning.  But do your part.  Plan what you can.

  1. My most successful clients are extremely well organized. Few things fall into cracks and they remember names and appointments.  Some tools they use include OmniFocus for task tracking and organization. It’s pricey but you can use it in your job.   Take a look at the functionality to get an idea of what features you might want in other products.
  2. You worked hard to get contact information and amass a network. Stay connected.  Know what each person on your contact list might find interesting.  Send them articles, links and announcements relevant to their interests.  Make time to find out how you can help them.
  3. Keep your spirits up by doing unexpected good deeds. Make a few unasked for introductions.  Volunteer where you might meet kindred spirits.  And look for opportunities to do good deeds; even something so random and easy as carrying packages for someone or offering a compliment to a stranger lifts your spirits.
  4. Clear your desk.  Take care of all that clutter and unattended mail.  Organize your finances for online payments and send your college student an unexpected check.
  5. Send all your job search suits to the cleaners and buy a new pair of shoes.  Spiff up your wardrobe.  The better you look the better you feel.  Enjoy the splendor that is you.
  6. Revise your resume.  It hasn’t landed you the job you want so something needs to change.  Get the closest job description to the job you want and map your resume to reflect the priorities.
  7. Rework your LinkedIn Profile.  It is a marketing document, not a biography or legal document.  Create the most compelling marketing piece you can to entice readers to contact you.  Don’t forget to put your public (as in hotmail or Gmail) email address on your summary.
  8. Get a new head shot that shows you in business attire. A high energy, healthy demeanor goes a long way towards convincing people you are worth a second look.  Use the head shot on all profiles.
  9. Keep moving. Make some form of exercise part of your daily routine. It’s important to keep your body healthy.
  10. Use hand sanitizers constantly. Stress makes you susceptible to illness.  Do what you can to ward off the evil spirits.  Take your vitamins and get plenty of rest. Don’t forget to drink lots of water.
  11. Find a friend who will help you record a practice interview.  Debrief and be open to suggestions.  This is a major step in gaining the confidence you need to interview relax for the real thing.
  12. Connect with others who are looking for a similar job. Swap leads. Support one another.
  13. Ignore bad news.

Best of luck on refining your job search.  Read, “Job Search Debugged” for more details on what works.  If you’d like support in your search, contact me for information on coaching.

Want a response from your email? Write well.

By rashley, October 14, 2009 2:18 pm

This morning my email revealed four personal messages from LinkedIn readers who responded to my comments and posts.

Each complained of overly long job searches and expressed they had no clue what is going on.  They wondered:  Blacklisted?  Are the jobs real?

Nope.  Your writing is so poor your credentials are not being considered.  Seriously, if you can’t write a decent email or cover letter how can you be expected to speak  well and represent the company?

It’s too easy to assume follow-up didn’t occur because of age, too many applicants or other spurious reasons.

Fact is, most cover letters, emails and even blog post responses demonstrate very poor written communications.  No matter how informal the correspondence, it must demonstrate you are literate and educated.  Never say, “It’s just an email.”

Be especially mindful of use of advice/advise and never use exclamation points in business correspondence.  If what you say is important and true, you don’t need to call attention with punctuation.

Don’t get cute or use smiley faces.  Read your missive aloud to ascertain proper sentence structure and word usage.  Still not sure?  Let someone proof your work.

Job Search is stressful and mistakes are easily made. Don’t let your writing mistakes prevent you from making it to the next step.

Your LinkedIn profile is often the first thing people see about you.  Tear yours apart for grammar and sentence structure.  Does every line convey a compelling message?  Can the reader immediately see what you can do for them and why you are exceptional?

Make certain your writing is excellent and you will increase the success of your job search.  Just last week two of my clients received compliments from hiring authorities on the organization and flow of their resumes and cover letter.  People notice. Make certain your communications are being noticed for all the right reasons.

Need help evaluating your LinkedIn profile?  Is your resume getting complements? Do you have a compelling elevator pitch?  Check out my web site for information on Coaching to fix those elements…

Social Networking. What is the value?

By rashley, September 24, 2009 1:27 pm

So much thunder and lightening and yet, no rain.

The media are abuzz with new purveyors of social networking schemes guaranteed to grow your business or land you a job.

Anecdotal examples are shared and much is made of the possibilities for using twitter to find jobs and facebook to sell products.  But where are the statistics?

I am gunshy.  I see a lot of community spirit engendered with updates on movies, books and children; but precious little business related programs that can’t be accomplished better in other ways.

Fact is, a few people with whom I am friends on facebook bombard my wall with announcements and plugs.  I hide them.  I am not interested in their promotions.  I am curious to see what my peeps are up to and occasionally click on a link they are chatting up, but in no instance do I or anyone I know ever look to facebook or twitter as a resource, commercial or business.

So if we can hide friends who promote and have no time or interest to read all those tweets, how on earth can we say social media is good for business or job search?

This is an honest question so if you have hard data or experience that contradicts my point of view, please, comment.  But don’t tell me about the myriad twitter tools because executives and technology leaders have better ways to spend their time…such as creating Boolean strings for search engines.

I’m listening…

Job Coach Lament

By rashley, August 25, 2009 10:49 am

Job Coach Lament

I wore my jeans to interview

’cause that’s what they all wear

My job coach told me not to

but I really didn’t care

.

I waited in the Lobby

what seemed a very long time

no one offered eye contact

a wall I sought to climb

.

I thought I was invisible

worst fears of the night

no one took me seriously

could it be the coach was right?

.

Next time there was an interview

I definitely suited up

The receptionist’s eyes told me

my apparel said, “not pup.”

.

The next advice I passed on

with an even worse result

I gave too much information

from childhood to adult

.

I saw the eyes glaze over

no way that she could listen

I kept on giving bio

though I knew I’d blown my mission

.

They asked me about money

and I evaded an actual answer

she glared at me with venom

as if I’d promised her cancer

.

Coach told me to give a number

and not negotiate sans offer

but I argued most effectively

imagining an empty coffer

.

The interview ended quickly

and I was not called back

I guess I didn’t listen

my future looked quite black

.

Why did I pay her money

and then not take her heed

if I knew how to do a job search

I’d have a damned job already.

Original Poem by Rita Ashley, Job Search Coach

Resume Template that Works

By rashley, August 12, 2009 7:52 pm

One of my clients asked me for a template or guide for building a resume.  I responded as I always do, use the most ordinary format available; show the reader a resume with everything where they expect to see it.

Now this client has hired dozens of people in his career, executives and individual contributors, yet he was puzzled about what a standard format should look like.  I suppose that shows how little attention one pays to format when it is exactly what is expected.

Use 11 or 12 point font and one inch margins.  Only two pages allowed and forget colored papers.

Let the content be the surprise; the enticement, not the format.  Here’s the tried and true that has worked for executives and technology leaders for decades:

  • Name: Centered and in bold with a larger font than the body.
  • City, State: Below Name
  • Phone and Email below that.
  • Objective:  What do you want to do.
  • Summary:  Proof you have done it with bulleted remarks about accomplishments
  • Experience: Name of company, Title and Dates including month/year.
  • Mention responsibility and create bullets for deliverables with metrics
  • Education:  Institution, Degree and Major
Ignore advice to use gimmicks to get the resume noticed.  In any professional job search, the resume will be emailed at the request of the reader.  In that case, the cover letter will probably be read.  Avoid sending your resume anywhere if you have not been asked.  Your LinkedIn profile is sufficient for lookie-loos.
Here is a fictitious resume using the standard format:
GEOFF FRANCISCO
Bellevue, WA 98052
Cell: 425.555.5555 Geoff@bogusemail.com

OBJECTIVE: Develop and implement compelling marketing communications strategies and tactics that enable an organization to enlarge marketshare, expand their audience and surpass its competition.

SUMMARY:

  • Created advertising and communications strategies and tactics that measurably lifted brand recognition by one-third in first year.
  • Produced suite of sales force communications tools that focused efforts on specific referral-source audiences to maximize sales funnel, increase close ratios by 35%.
  • Repeatedly delivered marketing outcomes praised by internal and external clients through effective collaboration, precise planning, timely execution and superior communications.

EXPERIENCE:

Washington Employee

Directed targeted marketing collateral programs for xxx Channel. Developed materials through collaboration with internal and external partners. Migrated 300+ marketing materials to two new intranet platforms, managing content revisions in tandem with technical conversion of PDF templates. Monitored mortgage industry updates to shift marketing strategy plans to capture new sales opportunities.

  • Collaborated with eight peers across three teams to simultaneously update content and migrate 200+ collateral items over seven months to a new, more powerful system.
  • Content and technology improvements yielded 10% higher average sales nationwide for 2,000+ loan consultants..
  • Built sales force self-paced training presentations and event planners for loan consultants to host real estate agent networking sessions to cultivate mutual relationships for warm leads.
  • Managed 100+ item catalog of direct mail, customizable items for campaigns-on-demand marketing system in compliance with federal direct mail laws and secured brand integrity; interfaced with assigned agencies to implement ongoing enhancements, monthly reporting analysis.
  • Created 11% lift in direct mail usage by sales staff. Metrics for key campaigns netted $24+ million new loans.

EDUCATION:

University of Memphis, Memphis, 6/2002 TN Bachelor of Business Administration | Major: Marketing Management

A new service, JobSpice launched by a co-founder of Facebook, offers an online resume creation tool.  My test of it suggests it is best used by those young in their careers or those completely lost on how to create a document reflecting their career success.
The link to JobSpice brings you directly to the start resume page with no introduction or sales pitch. My own advice on creating resumes includes never including your street address yet JobSpice includes room to enter the address immediately.  Many templates are available but again, I believe simple is the best.
If your intention is to broadcast your resume (never a good choice for a professional) it is wise to include a range of zip codes:  98052 – 98977 to include all areas where you will consider work.  The form doesn’t allow for multiple zips.  I am certain the tools will morph as the service becomes popular, but again, it is best left for individual contributors and those young in their careers.
While I understand JobSpice/resume creation tools give job seekers the feeling they are doing it right, the one size fits none approach rarely works for the Executive level job seeker.  It is clear the resume builder is a way to gather information (no disclaimers apparent) for their real business, that of a job board.
For in depth advice on resume creation, read “Job Search Debugged.”

Overqualified: What can I do? I just want a job.

By rashley, June 14, 2009 4:33 pm


Three giant leaps to scale the ‘Overqualified’ hurdle

Advice from Rita Ashley, Job Search Coach

Few comments by employers are as demoralizing to candidates than, “We like you but you are overqualified for this job.”

Overqualified is the easiest answer to give a candidate when an employer passes on hiring. It is rarely the real reason; it is the politically correct reason and the safest way to get the candidate to go away. Employers who pass on a candidate don’t want to ‘handle’ the questions and emotions that result from refusal; they want to move on to the next candidate. Same goes for recruiters.

Often the reason seasoned professionals are passed over has nothing to do with qualifications.  Candidates simply jump to that conclusion.  If you are invited to interview chances are the employer already knows you exceed their requirements.  They saw something of value in your resume and invited you to interview so you could prove why they should hire you. That is what interviews are for.  If they pass on you it is because you failed to prove them right.

Before you start writing your flame mail to me that you don’t get a chance to interview, to be tested, because the resume you sent in didn’t generate a response…and you assume it is because the employer sees you as over qualified, I remind you, few executives get the interviews they want by random resume submission.  It is the poorest job search technique you can use.

Then there are those who genuinely believe they are or are perceived to be overqualified.  The reasons all have a definable response:

The really want someone younger, cheaper – No employer is going to state that aloud.  What every hiring manager wants is a successful hire.  The better able you are to define their needs before you interview, the higher the likelihood of an offer.

The employer fears I will leave for a better opportunity- Employers face turn-over from all sections of the company.  Your leaving is no more probable than anyone else’s IF you have discerned you can be successful in that position.  Talk about what you will contribute, not what you have done before in excess.

They think I will be bored – If you communicate enthusiasm for the market niche and the challenges of that particular job, this goes away.

They think I will be unhappy – Why would they?  If you keep the focus on how you can expand what you do and learn a new approach, employers won’t think of you as a misfit.

I think I need to change my resume to remove my more senior experience – Do you know this is a firing offense?  If you are not entirely honest, hide or misrepresent, you can be fired on the spot.  Plus, these are lies you will have to maintain.  Better to be honest and help the employer see that though you have had more senior responsibilities, there are still things you can learn and contribute that are unique.

The manager sees me as competition – Convey how you can make the manager look good.  Ask what their priorities are, what their metrics for judging success in the role are and speak only to those.  Be sure you are not conveying superiority in an unattractive or condescending manner.   Invite a younger, trusted friend to interview you using a video recorder for later review.  Dissect every part of the interview including attire and body language.

It is my experience that candidates often create their own issues by being patronizing, impatient, and dismissive or even conciliatory or apologetic.  Be very critical of your interview style.  Be self confident but not arrogant.  As an example: Never, ever say, “Oh, that’s easy, I solved that problem,” or similar responses that dismiss the importance and difficulty the interviewer tries to convey.

Overqualified really means: “I did not see anything so compelling in your background/interview that makes me want to hire you.”    If you are interviewed and then hear the overqualified comment, be certain, since they knew about your credentials from your resume, they ‘just aren’t that into you.’   Ultimately people are hired because of what they can contribute to the bottom line.  Refine your message.

Overqualified really means you stressed the opportunities for promotion and career advancement instead of your desire to do the job for which they are hiring.

Overqualified really means they don’t believe you will accept the lower compensation the job offers.  This concern is often mentioned upfront before there is anything to negotiate.  The answer that has worked for my clients in the past is, “While compensation is important to me, working for a company with resources and commitment to my success are also important.  I am sincere in my desire to work for Insane, Inc. because [insert appropriate reason here] of its market share and focus on quality products.  I am certain that when it comes time to negotiate an offer we can come to terms agreeable to both of us.”

Overqualified means you need to reevaluate your job search techniques. You are not communicating why the employer should hire you. Don’t get stuck believing the comment. It is rarely the truth and even when it is, it can be overcome.  If this hurdle continues to plague your job search efforts, consider a job search coach to help you realign your job search and networking efforts.

Leap One: Reboot your job search.  Invite someone to do a recorded mock interview with you, then critique it from the employer’s perspective. You may also want to read my book, “Job Search Debugged” which will tell you how to recreate a compelling job search.

Leap Two: Do your homework and learn what the priorities are for the company and the job.  Recalibrate your resume, elevator pitch and interview to address those needs. No employer is going to pass over a candidate who understands the company agenda and has examples of their success handling those priorities.  Research, asking the right questions and knowing how to relate your own examples and communicate your qualifications win the interview and get you closer to the offer.

Leap Three: And the single best solution to overcome anyone’s objections to your experience is, secure an introduction from someone the hiring authority respects.  Invite that individual to handle the objection on your behalf up-front so it doesn’t become an obstacle.

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Listen to a podcast with tips to avoid the hazards of agism.

My clients get hired; not a guarantee, It’s a track record.

www.jobsearchdebugged.com

The Internet has fundamentally altered job search behavior – the way employers identify, evaluate and hire is changed forever. Email me for your free chapter: BASICS FOR SIX-FIGURE INCOME CANDIDATES

Job Seekers must accept employer behavior has evolved and learn how to use digital job search methods to land their jobs.  Effective use of search engine alerts, LinkedIn and blogs combined with excellent use of job search engines gets you a faster outcome.

Download Job Search Debugged and learn to:

· Get what you need from your network; job leads and introductions

· Avoid common traps that trip up the competition

· Create messaging that makes you memorable

· Use digital job search tools to optimize your search

· Expedite the time it takes to hear, “You’re hired.”

Want a sneak peek at the table of contents? Job Search Debugged Table of Contents.

Personal Brand – Step one in a digital job search

By admin, April 11, 2009 1:25 pm


DIGITAL JOB SEARCH AND  PERSONAL BRANDING

Installment number one


“Your personal brand happens whether you shape it or not. If you are out in the world at all, you are known for the qualities you project and the qualities external audiences believe are true of you. Your choice is simple: own your brand, or let the external audiences own it for you.” Shivonne Byrne, Director of Brand and Content at Microsoft.

Exposure is the lynchpin of your search: If you are a six figure executive or technology leader, your job search is a massive marketing campaign.  The more people who know about you and your talents, the higher the probability you will be invited to compete for jobs.  Exposure is what your digital job search is all about:  Maximum exposure for your brand.

Your brand is what you want hiring authorities to know about you distinguishes you from the competition.  Your job is to ascertain what your brand is currently and what it should be to attract the attention of employers.

In their book, Career Distinction William Arruda and Kirsten Dixson state, “Personal Branding is so powerful the Fortune 500 Companies-firms single-mindedly focused on their corporate brands-are helping employees build their personal brands.”

Personal branding is not a fad or an option.  People make hiring decisions based on many factors but their preconceived notions and expectations often determine who they will even consider.  Mark Lindstrom, author of the New York Times and Wall Street Journal best selling book, Buyology summarizes, “We make hundreds of snap decisions each and every day. Yet so many of them happen deep within our subconscious, so fast and far below the surface we’re barely aware of them.   …companies plant instant shortcuts-or brand bookmarks-in our subconscious to help us decide what to (or what not to) buy. And yes, your brain too holds some of them and they’ve probably influenced everything from the make of the last car you decided to buy to the brand of coffee you brewed this morning.”

Here’s how personal branding works for you. While personal branding is unavoidable, the more control you assert over it, the more likely your personal brand will be an asset in your career.  People  automatically form mental associations and create labels to recognize you. Labeling happens automatically because that is the way our brains are wired.  Take control over those labels and you create a personal brand.

The more you advertise, the more people know about your special expertise.  It behooves you to create a marketing plan to accomplish your branding program.

What is Your Brand? Your personal brand is how others define you in the workforce.   Are you a Ferrari, built for speed or a Volvo, built for safety?  It is unlikely you are both.  How do you describe yourself?   How do others describe you?  What does your performance review consistently point out?  How do others introduce you?  Your answers to these questions are keys to your brand attributes.

“If you’re really smart, you figure out how to distinguish yourself from all the other very smart people walking around with $1,500 suits, high-powered laptops, and well-polished resumes. Along the way, if you’re really smart, you figure out what it takes to create a distinctive role for yourself — you create a message and a strategy to promote the brand called ‘You’” Tom Peters writing for Fast Company.

Know what distinguishes you from your peers. When you define your peers and their attributes and how you are different from them, you can rise above the competition.  The competition is defined as anyone who might be hired for a given position that precludes your being hired.  Competition, therefore, includes hiring no one and leaving the job undone or shared by current employees.  To rise above all competition, you must articulate what you can do or provide that no one else can.  Your band must be so compelling that it precedes you, introduces you and annihilates the competition.

Click here to learn why your brand is critical to your job search Installment One

Click here for installment two on Digital Job Search and Branding.

For discussion of how to discover how the world sees you: installment three.

Click here for installment four to discover your current identity.

Click here to start your branding efforts for your job search installment five

For a step-by-step guide to improve your job search networking:

For a complete guide to a job search tune-up:


How to recognize a bad recruiter

By admin, March 25, 2009 10:38 pm

Based on responses to recent blogs and LinkedIn threads I wrote, I learned there is a lot of anger and vitriol directed at recruiters.  When I was a recruiter, I was a valued member of the business community who worked with investors and executives to build their companies and departments.  They consulted with me, dined with me treated me with respect. We worked together on boards, forums and industry events.

When I hear horror stories about how some recruiters behave and conduct their business and the resulting anger their behaviors provoke, I am disheartened.

Folks in job search mode need the best resources available; that includes recruiters known to be reliable, honest and effective.  Considering the hundreds of recruiter-bashing comments I read, I decided to help folks make a good effort to weed out the good from the bad and suggest a few warning signs to help  avoid getting involved with a recruiter who will not help you cross the finish line.

Good recruiters are part of the business community and how you treat them may have an affect on your opportunities.  Always be courteous regardless of your interest in the job they call about.  Statistics vary but the estimated range of executive level placements made by recruiters is between 25% – 35%.  Learn to spot the good ones.

Ask these questions:

  1. Is this a search you have been invited to conduct?
  2. Who is your contact within the company?
  3. Have you worked on behalf of this company before?
  4. What sort of searches?  When?
  5. What part of my experience tells you I’d be a fit?
  6. Do you have a job description?
  7. What will you do with my resume?
  8. What is the name of the hiring company?
  9. What is the name and contact information of your company?
  10. Will you supply references to me?
  11. May I see the job description with which you are working?
  12. Is there a charge to me for your services?

Notice the kinds of questions the recruiter asks.  Is she fishing?  Are his comments too general?  Does she understand the job description and how your background relates?

Warnings:

  1. They ask names of your bosses or direct reports
  2. They charge for representing you
  3. They ask for personal information not pertinent to the job
  4. They have no idea what you do

If you are not satisfied with the answers, be polite and end the conversation.  If you are satisfied and want to proceed get the basics.

Your best protection against disreputable and inexperienced recruiters is to avoid the job boards; their favorite hunting grounds.

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